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| Client | (amo) |
|---|---|
| Role | Product Designer |
| Engagement | Employee |
| Duration | 2 days |
| Team | Solo |
Designing a voice messaging app for Gen Z
Figma prototypeOnce upon a time I was lucky to receive an invitation to collaborate with Amo, a very progressive and talented product team that made one of my favorite nav apps, Bump.
Task was simple - drop us your take on the voice-first messaging app for youngsters. Voice-only. Fully voice.
So I started thinking about the audience:
- teens and young demographics, which apps do they use for comms?
- what cool things can I take from these apps and turn it into a cool voice-only recipe?
- Finally, there was something important about the task itself: Amo isn’t really interested in the ecosystem at this point, they just wanted a standalone product that separates use cases from, say, Bump.
Discord
- 1/3 of 18-29 year-olds use it regularly in France
- Always-on virtual living rooms designed for casual drop-in/out socializing
- Real-time avatar indicators, intuitive channel navigation
- Playback speed control (1x/1.5x/2x)
- Auto-switch to ear speaker when phone is held to head (Telegram too)
- Blue tick = “message heard” feedback loop
Telegram
- PTT, swipe-to-lock
- Video circles and PiP mode
- Premium feature: speech-to-text transcription (using AI)
Clubhouse
- Passive mode: listen in like live radio
- Active mode: join the conversation
LINE
- Dominates Japan (~78% of population)
- Low usage of voice notes due to cultural etiquette (quiet in public)
- Audio stickers (very cool!!)
- Features voice filters, dialect mimicking tools
Core UX idea
GenZ don’t think in chat threads, they think in moments and presence — so I dropped the classic list UI.
I built a “Universe”.
Spaces and people exist in a shared virtual space.
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